Design Your Signature Mark
If you want to grow your company or advance your field and culture, you can’t do that sounding—or being—like everyone else.
What’s your level of distinction?
The Future Belongs to the Irreplaceable
We live in a fast-moving, distraction-crazed world.
If you unintentionally present as generic, you will fade into the blur—despite your efficacy and depth. Setting yourself apart isn’t a nice-to-have or an act of ego. It’s a requirement of any leader moving culture forward.
Distinction—the skill and art of positioning yourself as relevant and essential—amplifies your efficacy and gives you the power to shape a future that is your own.
There is
Something Only
You Can Offer
We are a strategy and design studio with an award-winning portfolio that includes cultural change agents at Google, Apple, Netflix and independent future-shaping brands.
Enriched by nearly three decades of experience, we show them how to present and package that thing only they can do—with precision and nuance—distinction they leverage for money, meaning, and mark.
Honor What Makes You Different, Your Unusual Ways are Gold.
This is what distinction looks like
Dare to Design the Real You
Our design-led framework, the Seeing Me Method, will show you how to see yourself clearly, define your distinct value, and design an elevated, yet welcoming presence that opens new channels of revenue, partnership, and impact.
This is how you move culture forward. This is how your work and life become legacy—a signature mark that is deeply felt and impossible to ignore.
The
Future
is Now
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There are three ways to engage with the Seeing Me Method. Each access point elevates and amplifies your distinct value:
BOOK
This book gives you an insider’s view of the Seeing Me Method—a design-led framework that shows you how to see yourself clearly, align your identity, define your distinct value with precision and nuance—and bring it all together in an elevated presence that draws in the right people and opportunities.
SEEING ME STUDIO
Instant access to field-tested tools, trainings and expert guides to help you apply the Seeing Me Method and show up distinctly within a full and demanding schedule—in any moment, in every area of your life.
1-ON-1 STRATEGY AND DIRECTION
For leaders and entrepreneurs at critical inflection points, who are shaping what’s next for themselves and their companies—this is a bespoke application of the Seeing Me Method with Ushi to amplify profit, purpose and proprietary advantage.
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You’re facing a pivotal inflection point or monumental change that’s forcing a more intentional look at what’s next—and the obvious direction doesn’t feel right or light you up.
You’re leading through disruptive change, and you feel the weight of shaping culture—not just hitting outcomes.
The grind is no longer worth it—and you know that with stagnation, you risk losing what you’ve built.
You know you’re made for more—not more stuff: more meaning, more joy, more creativity. Something more to say. Something more to give.
You are already doing meaningful work and want to be seen and positioned in a way that matches your depth and efficacy—so you can grow your reach.
You’re ready for language and presence that reflect the whole of who you are—tired of the façade and generic rendering required for external success.
You want a direction designed around who you truly are—not dictated by past achievement, external expectations, or borrowed blueprints.
Who you are doesn’t match public perception—and it’s diluting your influence. You’re spending too much time and energy proving and convincing.
You want to expand your thought leadership and influence to advance your field or industry and remain relevant in the eyes of the market—because your mission goes beyond personal success. You’re pushing culture forward.
You’re carrying a story, perspective, or method that can benefit the common good, and you are ready to increase visibility around it.
You want legacy—an imprint that is deeply felt now and for years to come.
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This is what is made real through Ushi Ink and the Seeing Me Method.
Trademarked + booked method (delivered at scale, IP tethered to your name)
Published author (authority in print)
In-demand speaker (repeat invites; paid stages)
Guest expert credibility (media features, podcasts, panels)
Funding secured (capital raised —for profit + NGO— to build what’s next)
Strategic partnerships activated (2x+ outcomes as the base; incl. a 10x outlier)
Agency of time restored (less noise; more focus; better boundaries)
Promotions earned (level up; pay up; better-fit seat)
Purpose renewed + pivots executed (thousands of dreams moved from idea to plan)
“Ushi didn’t just build a brand for me, she showed me who I could be.”
DAVID TRELEAVEN, PhD | Creator of Trauma-Sensitive Mindfulness
Hi, I’m Ushi Patel, founder of Ushi Ink.
I am building this ecosystem because what I have come to see is that every person and every company has distinction—something they alone can offer. When they show up in touch with that reality, everything gets better.
Business gets better. Relationships get better. Communication gets better. Contribution gets better. The communities they imprint get better.
So the more of us who show up with distinction, the more we (and others) can benefit from our gifts and talents—and the more we light up the world.
That is the invitation: Dare to Design the Real You.
What is the level of your distinction?
Step inside the Seeing Me Method—a framework trusted by leaders and cultural change agents at Fortune 50 companies and high-impact brands, who use it to see themselves clearly, define their distinct value, and design an elevated presence that opens new channels of money, meaning, and mark.
The Seeing Me Studio is an online resource and ecosystem for distinction. Sign up to get instant access to field-tested tools, trainings and expert guides to help you apply the Seeing Me Method and show up distinctly within a full and demanding schedule—in any moment, in every area of your life.
For leaders and entrepreneurs at critical inflection points, who are shaping what’s next for themselves and their companies—this is a bespoke application of the Seeing Me Method with Ushi to amplify profit, purpose and proprietary advantage.
